I build small tools that remove friction from my work.

Most start with an annoyance I have repeated enough times: cleaning the same reporting export, checking a competitor’s publishing history, moving data between systems, or keeping a server recoverable without relying on the company hosting it.

PixelRaider is where I write down what I built, what worked, and which parts of the technology pitch survive contact with an actual workflow.

How I got here⌗

I work in digital marketing, mostly SEO and data-heavy problem solving. That put me close to code for years without turning me into a software developer. I could read enough to troubleshoot, change a script, or explain the output I needed. Building an application from scratch usually required more learning time than the idea could justify.

AI coding tools changed that calculation. I can now turn a precise workflow into a useful internal tool, test it against real data, and keep iterating through the rough edges. The result still depends on clear requirements and judgment about which projects deserve the effort.

What I build⌗

The projects are usually small and intensely practical. I have built sitemap analysis tools that chart publishing velocity, keyword research and reporting scripts, data-cleanup utilities, and automations that replace repeated client work.

I also run enough of my own infrastructure to care about backups, permissions, APIs, databases, and the failure modes hiding behind a clean demo. Self-hosting forces useful clarity: the software has to run, the data has to survive, and somebody has to fix it when the instructions are wrong.

I think of the whole collection as personal infrastructure. Each tool should save time, reveal something useful, or give me more control over a process I already depend on.

How I think about the work⌗

Lower execution costs create more opportunities and more ways to waste time. I am interested in the constraints that separate the two: frequency, maintenance, security, incentives, and whether a result changes a real decision.

The same filter shapes this site: practical build notes, skeptical takes on AI claims, self-hosting experiments, and lessons from using technical tools inside marketing work.

Elsewhere⌗

If you are trying to turn a repeated workflow into a small tool, X is the easiest way to reach me.