The year-end prediction pieces have landed, and they’re remarkably consistent. TechCrunch says 2026 is when AI moves “from hype to pragmatism.” Microsoft’s trend report promises a shift toward “real-world deployment.” Google Cloud’s 2026 outlook emphasizes “practical applications” and “enterprise value.”
The consensus is clear: the era of AI hype is over. Now comes the serious work.
Here’s the thing about that framing. It’s spin.
“From hype to pragmatism” is corporate-speak for “our demos didn’t survive contact with reality.” The people writing these trend reports aren’t neutral observers documenting an industry maturation cycle. They’re the same people who created the hype in the first place, and they’re trying to land the plane without admitting they oversold the destination.